At my core, I'm a storyteller. 

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For over a decade, I've blended my love of the natural world with my passion for words, helping brands within the outdoor industry craft clear, compelling, resonant copy.

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From global companies to independent boutiques, I'm continuously focused on refining the creative process. Overarching seasonal concepts to launch moments, long-form content to conversion messaging, social strategy to product benefits—each step is a new chance to elevate the narrative, connect with the audience and build a shared experience.

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When not obsessing over word choice, you can find me playing music, hiking, driving cross-country, (occasionally) running and impatiently waiting for the vegetables in my garden to ripen.